On Sunday, January 1, 2017, Joseph Weiss, President and CEO of Israel Aerospace Industries (IAI) announced the appointment of Mr. Eli Alfassi as the company’s Executive VP Marketing.
Mr. Alfassi is currently Executive VP for IAI’s operations in India and following his appointment to the position of Executive VP Marketing, the two operations will be merged under his responsibility. Alfassi is a Colonel (res.), who served for the last twelve years in a range of roles at IAI. During the last four years, he was Executive VP for India, a main target country for IAI’s products and services. In this capacity, he directed marketing and sales efforts in India and led business operations there. Formerly, he was, inter alia, Head of the IAI Mission in India.
Prior to joining IAI, Alfassi served for 28 years in the IDF. Among his many roles, he served as a brigade commander, deputy commander of the Zeelim Training Base, Head of the Planning Department at the Operations branch at the General Staff, and was also the IDFs attaché and Head of the Ministry of defence delegation in India. Within his capacity as Executive VP Marketing, Alfassi will direct all sales activities of the various IAI Groups and Divisions and relations with its many customers around the world.
Joseph Weiss, IAI’s President and CEO said: “I congratulate Eli Alfassi on his appointment. This is a central role at the core of the company’s business operations and is a critical factor in all matters related to IAI’s activities and achievements. The numerous and varied challenges relate to all aspects of the company’s operation, from the identification of customer needs and definition stage, through development, and interaction with customers, to exploiting business opportunities and managing relations with customers. I wish Eli much success in this position and am sure that he will be a significant partner to the continued growth of IAI. I would also like to take this opportunity to thank Sharly Ben-Chetrit, who led the company’s marketing organization for several years and acted tirelessly to improve, promote and develop its marketing infrastructure, and wish him luck and success in the future.”
Eli Alfassi, Executive VP Marketing said “I thank the Company’s CEO and the Board of Directors for expressing their confidence in me. We must direct all of our efforts to reinforce the status of IAI as a technological leader and ensure its continued growth in highly competitive markets. I believe that together with the excellent people who are working in IAI at present, we will be able to take the necessary steps to increase the list of our customers, penetrate new markets and support the continued growth of the company.”
